Online Video Platforms Market Size 2023-2030 Global Industrial Analysis, Market Share, Top Key Players

Online Video Platforms Market

 According to the report published by Zion Market Research, the global Online Video Platforms Market size was valued at USD 8.32 Billion in 2022 and is predicted to reach USD 30.24 Billion by the end of 2030. The market is expected to grow with a CAGR of 17.39% during the forecast period. The report analyzes the global Online Video Platforms Market’s growth drivers, restraints, and impact on demand during the forecast period. It will also help navigate and explore the arising opportunities in the High Performance Wheels industry.

Global Online Video Platforms Market: Overview

Online video platforms are the software that facilitates publishers to create, upload, transcode, and publish videos. Online video platforms have built-in CMS (content management software) that enables users to view video analytics like watch time, unique views, impressions, and the visitor's demographics and geography on the site. It allows users to set up the monetization facility and use it as a marketing tool to generate leads and convert sales. They also facilitate customized video players and video-sharing facilities.

                                                    Online Video Platforms Market

Global Online Video Platforms Market: Growth Factors

The global online video platforms market has undergone significant growth in recent years. Many growth factors contribute to the spike in the popularity of online video platforms.

The free viewership subscriptions of online platforms are transcending and outdoing traditional entertainment platforms like satellite and cable modes. The on-demand and live-streaming videos are at the apex of the entertainment industry.

Increased penetration of advanced wireless telecom networks and affordable internet access shift the masses to the online world. Superfast internet browsing and better reach of 4G networks in developing and underdeveloped nations increased the crowd on online platforms.

Business strategists use online video platforms to increase brand awareness and convert the leads had increased user engagements. Brands are chasing users with online shopping events to increase customer retention rates and user engagement. Online events boost the demand for live streaming and broadcasting videos.

The education sector is the major contributor to the spike in online video platforms today. The emergence of E-learning due to covid-19 had added an exclusive new user group to the demographics.

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Global Online Video Platforms Market: Segmentation

The market can be segmented on the basis of  component, streaming type, end-use and Region

On the basis of streaming type, video-on-demand accounts for the largest market share owing to the freedom of easily accessible online videos and real-time processing at any location.

The live-streaming video segment is the rising star dominating the market with sports streaming online facility having customized chat rooms to interact with each other. Many platforms like Hotstar are gathering the masses by building online communities.

On-streaming video games are increasing traction in the markets.

Among the various sectors, the entertainment and media sector holds the largest market share. On the basis of end users, the education sector is the second growing sector to overtake market dominance with the highest expected CAGR.

Global Online Video Platforms Market: Regional Analysis

North America holds the largest market for online video platform market. The US, Canada, and Mexico are the largest growing markets to use online video for promoting their products and services.

Europe became the second region to dominate the online video markets. The market is forecasted to grow steadily in the coming years.

The Asia Pacific region is likely to strengthen the online video platform markets. They demonstrated the highest CAGR forecast. With a large population, the Asia Pacific region is emerging as the largest contributor in the online video platform market.

South America and Middle East Africa are the potential areas of video market development.

Global Online Video Platforms Market: Competitive Players

The key players in the industry are using online video platforms to increase brand awareness and customer base. Many companies are undergoing collaborations, acquisitions, mergers, and partnerships to enhance their deliverable capabilities.

Akamai is a US-based firm that collaborated with a cybersecurity company Verimatrix, from the US. The collaboration will help Akamai in protecting its watermarking capabilities. It will prevent the unauthorized distribution of the content.

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The prominent players in the online video marketing industry are:

  • Brighthove Inc.
  • Endavo media
  • Frame.io, Inc.
  • Akamai Technologies
  • Limelight Networks
  • Media Melon Inc.
  • Wistia Inc.
  • SpotX, Inc.
  • Panopto
  • Kaltura Inc
  • Comcast Cable Communications Management
  • LLC
  • Longtail Ad Solutions, Inc.
  • Ooyala Inc.

Global Online Video Platforms Market: Regional Segment Analysis

  • North AmericaThe U.S.Canada
  • EuropeFranceThe UKSpainGermanyItalyRest of Europe
  • Asia PacificChinaJapanIndiaSouth KoreaSoutheast AsiaRest of Asia Pacific
  • Latin AmericaBrazilMexicoRest of Latin America
  • Middle East & AfricaGCCSouth AfricaRest of Middle East & Africa

What Reports Provides

  • Full in-depth analysis of the parent market
  • Important changes in market dynamics
  • Segmentation details of the market
  • Former, on-going, and projected market analysis in terms of volume and value
  • Assessment of niche industry developments
  • Market share analysis
  • Key strategies of major players
  • Emerging segments and regional markets
  • Testimonials to companies in order to fortify their foothold in the market.

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